Every real estate transaction has a process, and yet not every client needs the same strategy. I support my buyers and sellers with both. My process helps you understand each step in your real estate transaction and within that process we develop your individualized buying or selling strategy based on what best serves your specific goals and objectives.
We start with the full picture. I want to understand your situation: what is driving your decision to move, what requirements are necessary for it to work, and any concerns or limitations that may impact the available options and approach. I help you parse out any immediate questions and establish the priorities that will guide the path forward.
From there we map out the plan. I work with you to develop the strategy based on timelines, market conditions, financial considerations, and the work necessary to meet your desired outcome. This gives us clear direction but leaves room to make changes should the circumstances or conditions change.
With your strategic objectives in place I move the path forward through preparation, marketing or search parameters, contract negotiation, inspections, and deadlines. I support you in each step, all the way to closing.
Selling your home requires thorough preparation before we go to market, effective marketing and visibility to reach the right audiences, and consistent follow-through to move to closing.
Preparation that Matters. I arm you with in-depth comparative analysis for your home and its surrounding neighborhood. I also assess your home individually to identify any potential buyer objections so that we can prepare and address prior to listing. These might include things such as minor cosmetic repairs or improvements (i.e. touch up paint if needed, decluttering, staging) to make your home fully show ready. Finally, I use all of these comparables and home updates to establish the best listing price for your home.
Marketing with intention. Presentation is key – I start with exceptional photography, videography, and floorplans of your home. From there, I create custom property flyers and brochures, distribute targeted email marketing and social media campaigns, host open houses as necessary, and include various additional needs and market based targeting to connect the right buyer for your home.
Measurement and Evaluation. I monitor and evaluate showing activity and buyer feedback, competing inventory, and incoming offers for the best scenarios in selling your home. For offers, I meticulously review all of the details with you as it is not just about the offer price. Terms, timelines, contingencies, and financing approvals are all crucial as well.
Contract to Closing. Once under contract, I manage deadlines and communication surrounding inspections, repair negotiations, appraisal, survey, financing approval, and ultimately closing.
Buying a home requires more than simply finding a property. It's about finding the right fit to meet your needs, understanding the full picture of your specific objectives, and guiding you regarding terms and potential risks prior to purchasing.
Clarity before Urgency. We begin with what is prompting the purchase, how long you expect the property to serve you, and what needs to be different from your current situation. We will also discuss timing, location, lifestyle, financial parameters, and any future needs that should be considered now.
Define the Framework. Before beginning a serious search, we will establish a practical buying range with the help of a qualified lender. That discussion should include more than the maximum loan amount. The monthly obligation, property taxes, insurance, association fees, closing expenses, maintenance, and available reserves all contribute to whether a purchase is comfortable and sustainable.
Search and Evaluation. Within your search we establish more focused criteria as we evaluate what the market offers. I help you distinguish between preferences and priorities while considering each home's condition, pricing, and potential long term resale ability.
Due Diligence through Closing. Once the purchase contract is executed, I confirm and manage all remaining requirements and timelines, including option and earnest money delivery to the title company, the option period deadlines, repair negotiations, survey, appraisal, financial approvals, and finally closing. I support you all the way through closing and beyond.
Getting started
Questions from buyers
Questions from sellers